Want to earn with media buying? Where to find job openings and how to get into the profession?

Have you ever wondered how much you can earn by managing ad campaigns on social media? Today, media buyers are more in demand than ever: companies are ready to pay substantial sums for driving traffic. Yet many people don’t even know where to start — and miss the chance to enter the dynamic world of affiliate marketing.

In this article, we’ll explore what a media buyer actually does, what skills you need to get started, and where to look for job openings. We’ll also point you to current opportunities — for example, check out facebook media buyer positions.

Содержание

Who is a media buyer and what do they do?
How much do media buyers earn?
What skills do you need to become a media buyer?
Where to look for media buyer jobs?
How to stand out among candidates?

Who is a media buyer and what do they do?

A media buyer is a professional who purchases advertising traffic: they set up campaigns on Facebook, TikTok, Google Ads, and other platforms to attract a target audience for businesses. They analyse ad performance, optimise budgets, and look for the most cost‑effective traffic sources.

For instance, a media buyer working on an iGaming project can launch a Facebook campaign and attract 5 000 new players within a week by smartly distributing the budget across different creatives and audiences. The profitability of the entire project directly depends on their decisions.

How much do media buyers earn?

Salaries depend on experience, niche, and work format. Juniors can expect to earn from 30 000 RUB, middles from 90 000–100 000 RUB, while seniors and team leads often earn six‑figure sums — sometimes even in US dollars.

According to the Affiliate.Careers job catalogue as of 5 June 2026, there are 260 open media buyer positions — including roles with salaries “to be discussed after the interview” or up to 5 000 USD for specialists in the crypto sector.

What skills do you need to become a media buyer?

To succeed, it’s not enough to just know your way around ad dashboard interfaces — you also need to be able to analyse data, test hypotheses, and quickly adapt to algorithm changes.

Here’s what will really come in handy in practice:

understanding the principles of targeted and contextual advertising;
working with metrics: CTR, CPC, ROAS, etc.;
A/B testing skills;
basic analytics knowledge and proficiency in Excel/Google Sheets;
flexibility and a willingness to learn — platforms are constantly changing.

Where to look for media buyer jobs?

You can search for jobs on classic job boards, in niche Telegram channels, and on specialised platforms. One convenient option is job catalogues in the affiliate marketing space, which gather offers from direct employers.

For example, the Affiliate.Careers platform features remote and office‑based media buyer roles across various verticals: iGaming, Crypto, Nutra, Finance, E‑commerce. You can immediately filter offers by level (junior/middle/senior) and employment type.

How to stand out among candidates?

Employers value not just experience but also the ability to think strategically: to show how your actions will impact business profits. That’s why it’s crucial to emphasise results in your CV and during interviews.

For example, instead of “managed Facebook ads”, it’s better to write: “reduced CPC by 25 % and increased registration conversion by 40 % over 2 months through retargeting and creative optimisation”. Concrete numbers immediately set you apart from other candidates.

Try exploring current openings at facebook media buyer positions today — perhaps among the 260 available roles, you’ll find one that’s perfect for you. Start by analysing the requirements for middle‑level specialists: this will help you identify any skill gaps and build a development plan.